Fashion video, Los Angeles
The outfit, the night, the season, the way clothes feel on, moving.
The shine or the sparkle, the texture of the fabric, the way it ripples and moves when they do, the way the wearer interacts with their clothes and the feeling they have wearing them, the freedom of movement or the lack of it. How the model moves, where it’s shot and how the clothes fit change everything about the frame.
GUESS with Local Produce Agency, four campaigns, a commercial for connected TV each time and the cuts behind it: Galentine’s, Festival, Fall made for TikTok first, Summer as a date day at Venice Beach. La Chenille, luxury bridal swimwear, for the release of a new line. Shot and cut in Los Angeles by Scott Luong, director of photography and editor.
The edit is hundreds of decisions a second, made without thinking: which cut goes where, what speed, which song, which shot looks better here or here. Nobody sees the hours before the first draft goes out.